Newsflash: Power's Whiskey Goes Retro

[TheWhiskeyBro]

I'm really excited and thrilled at this latest development...

http://www.powerswhiskey.ie/powers-casks.html

The Stag's Head & Keoghs in Dublin and Bridies in Kilkenny in a truly innovative departure are now serving Power's from the cask.

I have to give a big to IDL for this nod to our past which also shows that the marketing guys can leverage on tradition to produce a win/win situation.

Must pop in to the Stag's head to do a Powers head-to-head, straight from the bottle vs straight from the cask (I presume both are at 40%).

Certainly a bit of a novelty but not to be dismissed out of hand.

I know this is not unheard of in other countries but still to be commended.

What does everyone else think?

[DavidH]

What does everyone else think?

They have had the cask in The Stag's Head for more than a year now. Earlier this year I spoke to the barman about it. It has made a huge difference to sales, serving many times the volume of Powers now compared to before.

I tried it (not side-by-side) and didn't notice anything unusual but it could have been just after a refill.

Anyway, I think it's a great idea. Raises the profile of Irish whiskey.

[DavidH]

I've never been able to get into that Powers site, by the way. It always tells me I've missed a field during the Age Verification step. I'm sure I haven't.

[IrishWhiskeyChaser]

Excellent idea and marketing tool ... however if the Casks on the site (which do look animated) are to go by I reckon they are mock ups in the first place. The tap is half way up the barrel

Probably a container within the cask that just needs refilling every so often. But looks the bizz I like

[TheWhiskeyBro]

I've been in a couple of times over the last year and never noticed edit to self must look more closely

[DavidH]

I've been in a couple of times over the last year and never noticed edit to self must look more closely

There is even a full-sized barrel out the front that says "Enjoy Powers from the cask inside"

[TheWhiskeyBro]

Further edit to self must look down more often

[PureDrop]

There's a pub in Naas has always sold from the cask ... and its the real thing (the cask), but just topped up with standard Jameson (I think).