John Teeling on Newstalk 106

[TheWhiskeyBro]

John Teeling is to be a guest on Newstalks 106 'Down to Business' show today... tune in later between 12.00 & 14.00, I'm sure he will be proudly mentioning the historic journey that has brought him to releasing the Kilbeggan Distillery Malt Reserve.

[TheWhiskeyBro]

Segment just finished,

Spoke about the long term nature of exploration/commodity ventures.

Difficulty of long term efforts to establish a whiskey brand. Work in progress.

However he's views in the economy were the most interesting, concise, direct and pragmatic analysis.

From corporate raider to risk taker to entrepreneur, admirable qualities in abundance. Those in power could do well to take more advice from long term thinkers like John Teeling

[DavidH]

I don't know if he's putting himself about more, or if I've just started noticing him since I got into whiskey but he seems to be on call for opinions about business and the economy lately.

A good thing too. He proves a couple of things that are not at all obvious: Irish companies can compete on the world stage; and we can still make stuff in this country.

[varizoltan]

i just wonder where that 2 million for advertisement goes every year?

i have not seen much of that in Ireland, apart from a few ads in magazines.

as i have posted in another thread, why is this new re-branded and distillery reserve Kilbeggan launch went behind curtains?

if they want to make people ask for it in the pubs, this event should be all over TV - Radio, Newspapers and not lastly our society months before the launch, and wind people up for the big day, and let them rush for a bottle or two to shops pubs etc

if i was their marketing manager.....

[TheWhiskeyBro]

I would disagree, this is a very limited distillery bottling, the first batch of many. I think it is entirely appropriate that everyone who has supported Cooley locally in Kilbeggan are honoured in this way. You have to remember it was the local people who campaigned the keep the building intact, it was the locals who helped restore the building, create a heritage venue and coffee shop. They had to foresight to see that it could create local employment again and aid the local economy and Cooley was a big part of that journey.

Have you forgotten the Connemara launch, I for one was honoured to have Cooley support us in that way. They will be plenty of events in the future, I would be happy to be considered for the occasional event, you have to remember that we (the IWS) are in existence for less than two years.

[DavidH]

I think I'm with Zoltan on this. One thing John Teeling said today was that they have to build their brand pub-by-pub, tasting-by-tasting. But that's only because they have completely neglected the internet. Another key element of brand-building is finding the "influencers" - the "network hubs" - that themselves convert others. Hello! That's the Irish Whiskey Society! We act as unpaid zealots raving about Cooley's products to anyone who will listen.

This was a PR event. They already know how keen we are to get our hands on this new whiskey. They should have invited our Prez to attend the launch. It's just good business.

[IrishWhiskeyChaser]

To me it sounded like a very private gathering and a thank you to the Kilbeggan distillery committee so I'd be with WhiskeyBro on this one. Further there is only going to be 1000 possibly upto 2000 of these Distillery bottlings so no real need for any raz-a-mataz. This is only going to be avilable in the Distillery and no Distillery really pushes these as they sell to distillery tourists anyway so why bother publicise it.

In relation to the regular Kilbeggan this is only being relaunched in the US and Germany and again there is no reason to involve any Irish sources as yet until the time comes for that to come into effect. There will probably be a launch for Kilbeggan in Ireland at a later date.

[DavidH]

I must have been misled by the PR notices they sent out to publicise this "private" event Seriously, the first whiskey from a silent distillery in 53 years (and the relaunch of Kilbeggan whiskey) is not an important marketing opportunity? Sorry, I'm not buying it!

[IrishWhiskeyChaser]

I must have been misled by the PR notices they sent out to publicise this "private" event Seriously, the first whiskey from a silent distillery in 53 years (and the relaunch of Kilbeggan whiskey) is not an important marketing opportunity? Sorry, I'm not buying it!

Sorry David one of the points I was trying to make is that the relaunch of the new Kilbeggan packaging is not happening here just yet and that the information from JH's blog in this regard was specific to the American market.

[DavidH]

I understood that. But it just looks like a demonstration of Cooley's internet blindness to me. They can't have a PR launch of a product in the US without us knowing about it instantly over here, so why try? Cooley should promote a global dialogue about its whiskeys among consumers, like we do on the forum here.

[IrishWhiskeyChaser]

John was on Mat Cooper's Last Word on Friday ... was basicallu talking about the current climate etc and talked very little about Cooley in general.

However he did drop one snippet which I found quite interesting ...

Cooley currently have a rotation of circa 64,000 cask maturing at any one time. What I found amazing about this is that it is 2,000 shy of 2 of Midlteons warehouses which gives you an idea of the scale of Midleton in comparison to Cooley.

[IainB]

John was on Mat Cooper's Last Word on Friday ... was basicallu talking about the current climate etc and talked very little about Cooley in general.

However he did drop one snippet which I found quite interesting ...

Cooley currently have a rotation of circa 64,000 cask maturing at any one time. What I found amazing about this is that it is 2,000 shy of 2 of Midlteons warehouses which gives you an idea of the scale of Midleton in comparison to Cooley.

2000 shy of 2 of Midletons? What are you getting at? Me no understand!

[TheWhiskeyBro]

Basically the entire stock of Cooley's maturing whiskey's could fit into 2 warehouses down in Midleton.

In Midleton they have other 30+ of these warehouses, which take about three months to fill

[IainB]

Basically the entire stock of Cooley's maturing whiskey's could fit into 2 warehouses down in Midleton.

In Midleton they have other 30+ of these warehouses, which take about three months to fill

Ah that was the missing bit of info - how many warehouses there are. Thanks a mil. Some of IWC's posts have been getting quite cryptic of late.

[varizoltan]

Ah that was the missing bit of info - how many warehouses there are. Thanks a mil. Some of IWC's posts have been getting quite cryptic of late.

there are 36 warehouses in Midleton, and they are building 2 every year, holding 900000 casks, filling and emptying 1000 cask a day

they be short of space by 2014 on the site of Midleton, so i have offered them my room, garages, sites to mature whiskey there

and the other twist is; they want to double production, from current 30 million liter/year to 60 million

[IrishWhiskeyChaser]

Basically the entire stock of Cooley's maturing whiskey's could fit into 2 warehouses down in Midleton.

In Midleton they have other 30+ of these warehouses, which take about three months to fill

Ah that was the missing bit of info - how many warehouses there are. Thanks a mil. Some of IWC's posts have been getting quite cryptic of late.

Come on Iain get with the programme ... I would of thought you would have had some idea of the size of Midleton and the many warehouses they had.

I suppose I should of kept it a bit simpler .... and just said ....

They have a shed load of sheds down there ...

I suppose I do suffer from 5am in the morning fatigue at times

Basically one warehouse in Midleton contains 33,000 casks