A new distillery in Tipperary?

[DavidH]

The Scotsman has big news today. They say that William Grant, who just bought Tullamore Dew, plans to build a distillery here to make it.

Wow!

[JohnM]

That would be excellent.

The more Irish whiskey on the shelf, the more will be bought, I believe. Would force others to up their game even further.

[Fionnán]

Any word on what they plan to make at this new distillery? Will it just continue to be a pps/grain blend along similar lines to the current product? will it become a malt/grain blend? a single malt? or maybe even (gasp) a pps whiskey like the original stuff from Daly's of Tullamore? Any combination of the above?

[jcskinner]

Afaik, the deal doesn't go through until C+C shareholders approve it which won't be till June.
So there won't be many details emerging until after that, I guess.
But no harm in calling them to ask, I suppose. I'll give Grant a bell.

[John]

The biggest surprise for me in that article was that Tullamore Dew outsells Bushmills - which I presume takes third place in worlwide sales?
J.

[Fionnán]

I was also surprised by that John. Although, here in the states at least, Tullamore Dew have crafted a niche among college kids and other cheap-end buyers looking to buy Irish whiskey because they're fractionally cheaper than either Jameson or Bushmills White.

[jcskinner]

Grant not that keen to talk about their plans at the moment. They want to wait a few weeks before making any announcement.
But unofficially, I'm led to believe the purchase of the brand is only the beginning of what they hope to do.

[cathach]

This could be great news and really shake up the market. However I must say I;m very surprised at C&C off-loading the most profitable part of their business. But as we know different logic operates in the higher ends of business.

[varizoltan]

it will be 10 years before we taste anything new if it is going, but will be interesting to see new whiskeys on the market

[John]

You might not be too far off the mark with 10 years Zoltan; depending on the amount of development that they have to complete beforehand.
So we'll have Cork whiskey, Kerry whiskey and Tipperary whiskey? These Munstermen are trying to steal a march I reckon?
J.

[varizoltan]

yes,
i ment contract not finalised, planning can take a year, building another, 3 years before it is called whiskey so that is 5 years already, and 10 years time the whiskey be 7-8 years old, where whiskey really begin