Midleton Distillery - Newstalk

[TheWhiskeyBro]

I think I just caught a snippet on the radio that Newstalk 106 will have a feature on Midleton and how companies are coping with recession - sometime during 'Down To Business - with Newstalk' @ 12 noon today.

[DavidH]

Very good! I just heard it will be Peter Morehead, Production Director, from Midleton Distillery and in the next 30mins.

[DavidH]

Nice realtime tweeting by the way

[DavidH]

Some notes...

Midleton Visitor centre opened in 1992, now gets about 100,000 visitors per year.

Morehead said Midleton is the "Home of Pure Pot Still". [We know that's the case but it's great to hear them push that in public.]

IDL sold 0.5m cases of whiskey when Pernod-Ricard took in 1988. Sold over 2.7m last year and hope for 3m this year. Hope for 1m cases in the US alone this year.

90% of production is for export, 10% domestic.

Powers, Paddy... "still extremely important". Powers is selling well in the US, Paddy in France... all have a big part to play in the future.

Jameson is about 5 years old.

Going back to 7 day production in the coming weeks.

[TheWhiskeyBro]

Good overview of how Midleton are progressing on world markets, 2.7 million (cases) in 2009, hope to reach 3 million this year. Breakdown is currently 10% for domestic market, 90% export market, 1 million cases in the US. Paddy as we know popular in France, with Powers gaining popularity in the US. Powers only overtaken recently in Ireland. Pernod Ricard have put €70m into worldwide marketing.

Nice little feature from Peter Moorhouse, Production Manager at Midleton ... will post link to newstalk later.

[IrishWhiskeyChaser]

Cheers lads nice to hear the synopsis ...

Just goes to show how strong the home market is ... 10% of all output is for Domestic market which I think is excellent on such large figures. And the states on 37% which is massive.