help! research Irish whiskey market in Korea

[bruno]

Hi, there, I am new to Irish Whiskey Society but looking for some help... I am doing some marketing research as part of an academic assignment to look into whiskey market in South Korea and strategies can be used by Irish whiskey companies to target into this market. Has anyone done similar research, or know some information about this market, I would be grateful if you can share with me.

[Good Whiskey Hunting]

Hi Bruno,

I'm sorry but I can't think of anyone here off the top of my head.

You could try the social media page. They generally have brand ambassadors liking, posting & twitting so may be helpful.

There's a Irish Whiskey Society in Hong Kong & Macau on Facebook. They may have contacts in the Korean markets.

[bruno]

Thanks, good whiskey hunting

[fiachram]

Hey Bruno,

I've helped in a bit of research through the Hong Kong & Macau Whiskey society here. you can contact me by pm (fiachram@gmail.com) and i'll put you in touch with the guy who has the results.