Hi all,
Having entered one or two public houses in my time and having received various levels of service I just thought I would ask the following questions: 1. Is there a formal Barkeeping course or is it more 'sit by Nelly' type of training?; and, 2. What do staff learn about whiskey in general?
The reason I ask is that a great deal of noise is made about the drop off in trade and about the traditional pub's need to diversify into other areas such as food and entertainment etc in order to survive. Well, I believe that the core business of any decent pub should be the ability to select, advise and serve the best range of drinks available and to be able to advise patrons on the differences between the brands, maturations etc in order for them to get the best value out of their experience - otherwise why not just go to the supermarket and pick something off the self and take your chances using trial and error? You would imagine that it would be a very easy way for the pubs to add value.
Despite this, I have sometimes despaired at the lack of knowledge demonstrated by bar staff when it comes to whiskey (in all its forms) and in their approach with respect to how it should be served. These are things that, from the quality perspective, should be easy to put right and yet the evidence at the moment suggests that they are happy to sit back and just let customers take what they are given.
I remember being in a bar in Amsterdam and looking at a quite comprehensive selection of available beers listed on the walls around the bar - I kid you not. I picked an obscure brew and the barman was able to give me a brief overview of the beer, he then looked around the shelves behind the bar for the proper glass (couldn't find it - I did say it was an obscure brew - so went down to the basement where the correct type of glass was retrieved complete with the beer's logo, etc), washed and dried the glass in front of me as was standard practice for ALL beers served, placed it on a mat and finally took the money. Like I said; quality service which need not cost the earth; can get you a good reputation and more importantly; repeat business - because you are more than simply a drinks vending machine!
Just my two cents.
John.