With the global stock market taking a bit of a hammering there are suggestions to Investors to think outside the box and diversify .... whiskey is been seen as an good opportunity:
http://examiner.ie/business/investors-u ... 69780.html
Diageo did something similar I recall earlier in the year to plug a hole in it's pension fund.
So if you're getting grief over the amount of whiskey you're buying you can always say you're building up your pension fund !!!!