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Whiskey Menu

Let's talk whiskey.

Whiskey Menu

Postby DublinGus » Wed Jul 27, 2011 11:16 pm

Irish Whiskey Menu

Irish Blended


Jameson €6.00
Paddy €6.00
Powers €6.00
Bushmills €6.00
Black Bush €6.50
Jameson 12 Year Old €7.70
Jameson 18 Year Old €21.50
Midleton Very Rare €20.00
Tullamore Dew €6.00
Kilbeggan 15 Year Old €24.00
Clontarf Reserve Whiskey €7.50


Irish Specialty Whiskey


Midleton Very Rare 20thAnniversary €250.00
Redbreast 12 Year Old €12.00
Dungourney 1964 €99.00

Irish Single Malt


Knappogue Castle 1994 €12.00
Bushmills 10 Year Old €8.50
Bushmills 16 Year Old Three Wood €16.00
Tyrconnell Sherry Finish Cask €16.00
Connemara Single Malt Whiskey €13.00
Connemara 12 Year Old Peated €16.00



Beggars belief people pay these prices!

Most bottles have 20 measures i think.
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Re: Whiskey Menu

Postby kurtbenoit » Thu Jul 28, 2011 12:02 am

Where's this from, it's ridiculously expensive.
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Re: Whiskey Menu

Postby DublinGus » Thu Jul 28, 2011 12:45 am

kurtbenoit wrote:Where's this from, it's ridiculously expensive.


The Ritz-Carlton Powerscourt, County Wicklow. The Ice Bar in Dublin have a similar whiskey menu.

I pay €3.50 for a Paddy in my local, and the barmen complain that everyone is drinking at home. :oops:
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Re: Whiskey Menu

Postby John » Thu Jul 28, 2011 9:02 am

Good thread.

€24 for Kilbeggan 15yo, holy smoke that's expensive. In terms of standard releases, Midleton is usually the most expensive drink on the menu. The fact that there are two standard releases more expensive than it on the menu is probably a red flag!
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Re: Whiskey Menu

Postby DublinGus » Thu Jul 28, 2011 1:06 pm

John wrote:Good thread.

€24 for Kilbeggan 15yo, holy smoke that's expensive. In terms of standard releases, Midleton is usually the most expensive drink on the menu. The fact that there are two standard releases more expensive than
it on the menu is probably a red flag!


I know John, I'd go weak at the knees if a bartender asked me for that kind of money!

Here are some other menus.

http://www.thetemplebarpub.com/pdfs/temple-bar-whiskeys.pdf

http://www.thesouthcounty.com/whiskey_menu.pdf

http://www.vathouse.ie/whiskey.html

More mind blowing prices, just shows why the Irish whiskey society is such a great idea.
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Re: Whiskey Menu

Postby TheWhiskeyBro » Thu Jul 28, 2011 1:51 pm

My simple rule of thumb, add a zero to the price of a single glass, and look for a glass whose price x 10 does not exceed the price of a bottle.
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Re: Whiskey Menu

Postby DublinGus » Thu Jul 28, 2011 3:16 pm

TheWhiskeyBro wrote:My simple rule of thumb, add a zero to the price of a single glass, and look for a glass whose price x 10 does not exceed the price of a bottle.


I agree with the x 10 math. It shows without doubt the off licence is where the whiskey drinker gets value for money. The vintners must think average Irish person is very ignorant when it comes to whiskey. It's not just an Irish thing when I was in Reading last year, I asked how much for a glass of midelton very rare, my jaw dropped when he said £25. The vintners basically run a monopoly, compared to the competition in the retail sector. I can see Paddy hitting new lows of €15 a bottle
from €25 a few years back.

But as a fella on this forum has said, they would't be charging the price if they were not getting the business!
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Re: Whiskey Menu

Postby DavidH » Thu Jul 28, 2011 4:36 pm

TheWhiskeyBro wrote:My simple rule of thumb, add a zero to the price of a single glass, and look for a glass whose price x 10 does not exceed the price of a bottle.

Add a zero where? Not sure I follow.

My benchmark is €3.80 for the basic whiskeys. How much above that is my "rip-off index". I figure there should be a base charge for every drink, alcoholic or not, which is your sitting down and getting served charge. The rest of the price should be the cost of the drink to the bar. Should be able to serve a Midleton for €10 or so by that reckoning.
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Re: Whiskey Menu

Postby Michael Foggarty » Thu Jul 28, 2011 5:20 pm

DublinGus wrote:
TheWhiskeyBro wrote:My simple rule of thumb, add a zero to the price of a single glass, and look for a glass whose price x 10 does not exceed the price of a bottle.


. The vintners basically run a monopoly, compared to the competition in the retail sector. I can see Paddy hitting new lows of €15 a bottle
from €25 a few years back.


Im quite willing to sell the whiskey in the bar at off licences prices, provide you pay my staff, insuarance, heating lighting, wash your own glass, pay for the tap water that i pay for, order your own taxi home, pay to have the empty bottles uplift and the cleaner that cleans up after you, i could go on...

Fact, off licenses have lower overheads than pubs, ive worked in both. Unless youve operated in the trade and have an understanding of it you wont really get it.

Although theses prices are crazy! hmm, im off to put my prices up in my business, oh sorry monoploy.
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Re: Whiskey Menu

Postby DublinGus » Thu Jul 28, 2011 8:10 pm

Michael Foggarty wrote:
DublinGus wrote:
TheWhiskeyBro wrote:My simple rule of thumb, add a zero to the price of a single glass, and look for a glass whose price x 10 does not exceed the price of a bottle.


. The vintners basically run a monopoly, compared to the competition in the retail sector. I can see Paddy hitting new lows of €15 a bottle
from €25 a few years back.


Im quite willing to sell the whiskey in the bar at off licences prices, provide you pay my staff, insuarance, heating lighting, wash your own glass, pay for the tap water that i pay for, order your own taxi home, pay to have the empty bottles uplift and the cleaner that cleans up after you, i could go on...

Fact, off licenses have lower overheads than pubs, ive worked in both. Unless youve operated in the trade and have an understanding of it you wont really get it.

Although theses prices are crazy! hmm, im off to put my prices up in my business, oh sorry monoploy.



Lol, i'll get the violin. First job I ever had was collecting glasses in a Hotel, before graduating to barman (have to say it was a really enjoyable job at times).

All I want is value for money.

At the end of the day it has to do with supply and demand. Deregulation of the pub trade should be done IMHO but not in a taxi way.

I'm not anti vintner, they play very big roles in the community. I'm off to my own bar to sip on a blackbush! (€1 a shot);)
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Re: Whiskey Menu

Postby TheWhiskeyBro » Fri Jul 29, 2011 1:02 pm

I apply the x 10 rule as follows, lets say the RRP of a bottle of Jameson Gold is €75, my expectation would be that a glass would be priced around €7.50, based on 20 measures per bottle this gives the pub retailer a mark-up of 100% (e.g. €7.50 x 20 = €150 turnover - €75 cost = €75 markup)

Of course whether the mark-up covers the individual pubs overheads (which are many) giving him a reasonable profit I coudn't really say?

Any thoughts...
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Re: Whiskey Menu

Postby kurtbenoit » Fri Jul 29, 2011 2:26 pm

I'm with Michael on this, the overheads bars are expected to pay at the moment is crazy. Just spotted a grease tax recently which specifies if you sell food, even sandwiches alone you must pay nearly a 300 euro tax. I'd have no problem paying that if it was monitored, i.e. small premises pay less than the huge hotel sellling thousands of meals a week. I know I know.... violin.

But it's not just the Vintners who are over charging, had a kings of leon tribute band come into the bar last week to talk about doing a gig, all was going well til the price came up...... 2,500 euro for a 2 hour set.... for a tribute band. That's extreme yes, but all entertainment in bars need to be covered, if you have a radio on in the background it's around 400 euro you have to pay to IMRO. Sky sports is ridiculous to, calculated on a combination of your postcode,maxiumum occupancy
and annual turnover.

Pubs can't compete with the likes of Tesco, nobody can, there's a reason so many city centre pubs are lying idle and it's nothing to do with pricing themselves out of the market it's to do with the overheads they're up against.

Go into Michael's and you'll get a huge selection of whiskeys that only one or two off licenses in the country can offer you. He and his staff can reccommend and educate you on your selection (and offer promotions) and you can have a fine selection of beers and food to accompany it. I tracked down 2 bottles of Killbeggan 15 year old to an O'Briens a month ago, while in there I asked about 4 other whiskeys and got the same information about each bottle... "very smooth" that was the height of their knowledge.

If you have a premium bottle of whiskey behind the bar odds are it's gonna be there longer than a standard bottle and needs to be insured for the duration of it's stay. As I said earlier in this thread the prices on that menu are ridiculous but it's not as easy as covering your costs so people might come back and finish the bottle, it kind of defeats the purpose of being in business.

Rant over! To summarise over pricing= bad, reasonable pricing= good, off license pricing in pub= not viable
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Re: Whiskey Menu

Postby TallyB » Sat Jul 30, 2011 8:28 pm

In a local bar that we frequent which has the best selection of whiskey in town (something more than Bushmills and Jameson), the rule of thumb
seems to be double the price of the bottle and divide by the number of glasses.
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Re: Whiskey Menu

Postby TallyB » Mon Aug 01, 2011 9:18 pm

If in Belfast check out The Duke Of York bar, Commercial Lane off Donegall St.
Great whiskey menu.
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Re: Whiskey Menu

Postby VTPack » Mon Aug 15, 2011 6:49 pm

You guys should come over to the States some times, prices like these are very common (even including the conversion factor) One of my favorite pubs charges me $35 for Midleton(around 24 euros) and they considered that a deal. Only place I get good priced whiskey is if I find a pub that is actually owned by Irish immigrants (which is rare where I am).
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Re: Whiskey Menu

Postby kurtbenoit » Tue Aug 16, 2011 12:10 am

Just a heads up for anyone in Dublin City, I'm finally getting a proper whiskey selection set up in the bar (Lanigan's on Eden Quay) and will be able to offer some prices that are, in comparison to the menus above, more reasonable.

Midleton Very Rare at 10 euro a measure
Redbreast 15 year old at 7.50 euro a measure
Jameson 18 year old at 8.50 euro a measure

and more sensible pricing to follow.

I'll let ya all know when it's up and running
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Re: Whiskey Menu

Postby IrishWhiskeyChaser » Thu Aug 18, 2011 7:43 pm

kurtbenoit wrote:Just a heads up for anyone in Dublin City, I'm finally getting a proper whiskey selection set up in the bar (Lanigan's on Eden Quay) and will be able to offer some prices that are, in comparison to the menus above, more reasonable.

Midleton Very Rare at 10 euro a measure
Redbreast 15 year old at 7.50 euro a measure
Jameson 18 year old at 8.50 euro a measure

and more sensible pricing to follow.

I'll let ya all know when it's up and running


Well done on that it's great to see bars actually offering a fair deal for punters. I hope it works out well for the bar and I must drop into Lanigans for a drop when ever I'm up again.
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Re: Whiskey Menu

Postby DublinGus » Sat Aug 20, 2011 10:32 am

kurtbenoit wrote:Just a heads up for anyone in Dublin City, I'm finally getting a proper whiskey selection set up in the bar (Lanigan's on Eden Quay) and will be able to offer some prices that are, in comparison to the menus above, more reasonable.

Midleton Very Rare at 10 euro a measure
Redbreast 15 year old at 7.50 euro a measure
Jameson 18 year old at 8.50 euro a measure

and more sensible pricing to follow.

I'll let ya all know when it's up and running


Fair play Kurtbenoit, thats value for the whiskey punter, I will be paying Lanigans a vist.
Last edited by DublinGus on Wed Aug 24, 2011 1:45 am, edited 2 times in total.
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Re: Whiskey Menu

Postby kurtbenoit » Sat Aug 20, 2011 10:36 am

Cheers guys I'll let you know when it's up and running.
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