by IainB » Tue May 24, 2011 3:49 pm
They've produced a new plinth with the 4 SPS bottlings - Greenspot, Redbreast 12, Midleton Legacy, Powers Johns Lane - so I guess they're planning on keeping it going fo a while. I suppose it depends on how well they all sell and whether this seperation of Midleton / SPS as a seperate brand from Jameson really takes off.
I've noticed that Redbreast, Green Sport and Midleton all previously referred to Jameson and/or Bow St somewhere on their labels. I think there's a subtle effort here to market Midleton as a completely seperate brand at this stage with emphasis on the single pot still angle as their answer to single malt. It makes sense when you think about it - most single malts, well Scotch ones anyway, are named after thier distillery.
When you look at the new designs for Green spot, Powers John's lane and Redbreast it makes very clear that they're made in Midleton and also explains in much clearer terms than before what's unique about SPS whiskey.
So again, I think the Powers Johns Lane will be ongoing.
Oh and Barry Crockett said it would when I asked him at Whiskey Live. I probably should have put that bit first.