Hi everyone,
I am in the early stages of planning for my research paper for a Marketing MSc in the University of Limerick and as a result of a deep interest in the Irish whiskey business, I would like to look at the area of whiskey bonders. I have a number of questions at this early stage to help me get my head around where to start with this.
The proverbial tap was turned off so they say to the bonders around 1968 by industrial producers, is this true? For what reason specifically? I know that Mitchels and Sons bond Greenspot and Yellowspot and that there is a new bonder in Co. Clare called Chapel Gate but how many more are out there and who supplies them with the whiskey before it is put into the casks?
What are the main benefits of doing this? I would imaging that the savings that can be made from the expense of opening a distillery would be the big benefit. In this era of booming Irish whiskey demand, why arent more whiskey marketers going down this route?
There isn't a whole lot of information surprisingly online about this topic.. If anyone has any useful links that might help, I would be enormously grateful.
Also I am looking to carry out interviews with anyone that believes they can help me with this from their professional capacity. My email is glennhalpin.gh@gmail.com .
Thanks