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Kilbeggan Rebranding

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Kilbeggan Rebranding

Postby Raven » Sat Apr 20, 2013 6:54 pm

New Label -- Green and new type squat bottle resembling small wine bottle.
Works well I think and stands out in an array of Irish whiskies when
lined up on a shelf ( which I have no doubt was the intention ).
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Re: Kilbeggan Rebranding

Postby Fionnán » Sat Apr 20, 2013 7:46 pm

has anyone else noticed that "Cooley" dont actually exist anymore? Beam have rebranded the whole lot as the products of the "Kilbeggan distilling company," which has a distillery in Kilbeggan and a distillery in Cooley...
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Re: Kilbeggan Rebranding

Postby Good Whiskey Hunting » Sat Apr 20, 2013 7:58 pm

I'd noticed that too. I would assume that Kilbeggan will be the favoured brand to market in the US. It was the same as IDL with Jameson years ago.

It has another benifit too. The Kilbeggan distillery is a great tourist attraction.
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Re: Kilbeggan Rebranding

Postby Liam Murray » Mon Apr 22, 2013 2:24 pm

Yes Kilbeggan will be the Brand Leader.
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