Wild geese certainly have a good PR agency working for them reviving this report that first saw the light of day back in November. The report should be seen in context and read alongside the E.U. commission findings that I referred to in an earlier post.
http://ec.europa.eu/competition/antitru ... 3_85_7.pdf . I certainly commend the new distilleries and admire their courage in starting enterprises with such a long pay off time . I do not have a problem with them sourcing product to gain brand recognition .However I do have a problem with dodgy provenance and fantasy labeling. A case in point being Kinahans LL " A forgotten Dublin Whiskey" which gives its address as 6/9 Trinity street Dublin, the Hot Press team must wonder how the call centre located opposite their offices morphed into a distillery in the last year , even the parent company, London Alcohol Co's address is a mailing service!
Peter Mulryan's excellent blog refers to the dubious labeling of some brands and puts the case far better than I could.............
"On the down side there are more misleading spirits than ever out there – products saying they are from one place, yet are made somewhere else; distilleries claiming to be in places they are not; even whiskeys claiming to come from distilleries that simply don’t exist. These cowboys (and cow girls) are playing with all our futures. Provenance is quite possibly our strongest hand, fake Provenance starts a relationship with the consumer that is based on a lie. You can sell just about anything once, but our industry can only survive on repeat business. At the core of that pact is honesty. Honesty in what we make, honesty in where it is made and honesty in how we package and sell.
There are plenty (too many) examples out there of misleading labeling, but let me pick just one so blatant it made my eyes water:
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And his final word...Made in Waterford? My a***."