Beam's positive marketing attitude

[Good Whiskey Hunting]

This article in the time may help allay fears about Beams ideas for Cooleys
http://www.irishtimes.com/newspaper/fin ... 63705.html

A couple of quotes “By leveraging our portfolio and distribution network, we will expand and strengthen these [Cooley] brands, led by Kilbeggan, in key markets across North America and Europe"
and this straight from the horses mouth
“substantial international brand investment”.